Elevate your inventory with Jamieson’s of Shetland Yarn

Where tradition meets contemporary craftsmanship, and every stitch tells a story.

Experience the epitome of heirloom-quality yarn with Jamieson's of Shetland.

Every skein is meticulously crafted in the remote and picturesque Shetland Islands, renowned for their rich knitting heritage. With a legacy spanning generations, this exquisite yarn is a testament to the passion and expertise passed down through Shetland's knitting traditions.

Founded in the late 1800s, Jamieson's of Shetland is one of the world’s most respected, family-run wool mills.

They use traditional techniques passed down through generations with 100% of the wool sourced from Shetland sheep. Each stage of yarn production is completed under one roof.

Tap into a thriving & vibrant fanbase

The knitting community adores Shetland yarn for its superb quality, softness, and its ability to create beautiful colorwork and textured patterns. By offering Jamieson's of Shetland yarn in your store, you can meet the passionate demand, providing customers with a revered brand that embodies rich heritage and versatility.

Gudrun Johnston Buggiflooer Beanie

Access exclusive wholesale opportunities

100% Shetland Wool

Shetland wool is soft, strong, naturally water-resistant and insulating. As one of the softest and finest wools of any UK breed, it can be used for everything from fine lace knitting to sturdy outerwear.

The durability and longevity of this yarn make it ideal for heirloom projects that will be cherished for generations to come.

Proudly made in Shetland

Shetland is a group of around 100 islands located in the North Sea, about halfway between Scotland and Norway. The islands have a rich history and a unique culture, with strong ties to both Scotland and the Scandinavian countries. It is home to a vibrant and close-knit community of knitters, spinners, dyers, and weavers who are dedicated to preserving the traditional techniques and styles of their craft.

6 bases to support your customers’ projects

With a vast array of vibrant colors inspired by the natural landscapes of the Shetland Islands, this yarn is perfect for creating intricate colorwork and textured patterns, offering excellent stitch definition and a rustic charm to your knitting or crocheting projects.

SPINDRIFT
Fingering weight | 225 colorways

Double Knitting
DK weight | 225 colorways

HEATHER ARAN
Aran weight | 40 colorways

MARL CHUNKY
Chunky weight | 49 colorways

Ultra Lace
Lace weight | 40 colorways

COBWEB ULTRA
Cobweb weight | 3 colorways

Partnering with Simply Shetland means more than access to extraordinary yarn.

As a wholesale partner, you will receive exceptional support from our dedicated team, including:

  • Response to inquiries within 1 business day

  • Quick turnaround on in-stock orders

  • Early access to exclusive patterns

  • Marketing materials

  • Resources for promoting Jamieson’s of Shetland yarn year-round

The Simply Shetland Team

Cait smiling at the camera holding a handknitted garment in progress

Cait

Julie wearing a knitted hat sitting on a couch knitting orange mittens

Julie

Cari sitting on bleachers smiling into the distance knittng a project

Cari

Stefanie smiling at the camera in a handknit sweater

Stefanie

Laura Zander holding 5 skeins of Madelinetosh yarn standing in a warehouse
Gudrun Johnston holding her handknitted garments

Gudrun

Laura

  • "This is old-fashioned woolly wool. You can hear the sheep baa-ing across a wild windswept Scottish croft as you knit it."

    Sarah F.

  • “This is my favourite yarn of all time, mainly for the colours which I can just look at and admire for hours.”

    Sheena M.

  • “Amazing rustic wool in a glorious array of colours. Light, warm, a joy to knit with, sticks well to itself - and those colours… I’m deliriously happy with this next to my skin, and adore the sheepy smell.”

    Mirella

  • “One of my favourite yarns. The perfect yarn for Fair Isle stranded knitting. It transforms after a few washes, is soft, strong and very light, but also warm.”

    Craig H.

  • “I adore this yarn! Knits beautifully, comes in so many beautiful colours and is really hard wearing… Washes really well, blocks beautifully and you get good yardage in the ball. Very hard wearing too - I have a couple of sweaters I knitted with this years ago, that have stood up to farm work and just get better with age and washing.”

    Kathy E.

  • “I am extremely pleased with this yarn! The colors are beautiful, but I am most impressed with the durability. I have knit and ripped more swatches than I can count, but the yarn still looks like it is fresh off the ball.”

    Ava L.

 FAQs

  • Fill out our short form to express your interest. We’ll be in touch within 2 business days.

    Please note that we only distribute Jamieson’s of Shetland yarn within North America.

  • The initial order minimum is $1,000.

    There are no minimums after your initial order! Our yarn is sold in bags of 10, but we can break a bag for you for a small fee of $2 per color.

  • With 225 colors offered in Spindrift alone, we know selecting colors can be a daunting task! Our team is happy to provide sample palettes consisting of our best selling colors, or work with you to select colors that work best for your store and customers. During the ordering process, please let us know if you would like any help!

  • Absolutely! We provide our established retailers with marketing assets for ongoing promotions, events, etc. If there is anything specific you’re looking for, you can reach out to our Customer Experience team.

  • At Simply Shetland, we understand the importance of your satisfaction as a yarn store owner and are dedicated to ensuring your happiness and success as our valued partner. Our passionate and responsive Customer Experience (CX) team is here to work closely with you, providing exceptional support and personalized assistance every step of the way. All email and phone call inquiries are answered within 1 business day.

    We believe in fostering strong and long-lasting relationships with our wholesale partners. Your success is our success, and we are invested in helping you thrive. We are here to listen, support, and collaborate with you to ensure that carrying Jamieson's of Shetland yarn in your store is a seamless and rewarding experience.

    Email: yarn@simplyshetland.com

  • Not at this time! Once you’re an established retailer, simply contact us with any specific needs or requests.

Take the first step towards offering Jamieson's of Shetland yarn in your store.

Complete our form to express your interest in becoming a wholesale partner. Our dedicated CX team will respond within 2 business days with the details you need to get started.